Real accounts. Real revenue.
Numbers pulled straight from client dashboards. Categories shown, names kept private. This is the work, not a pitch.
$3.3M+
Revenue & pipeline driven
20X
Peak blended ROAS
$4.53
Lowest cost per lead
7
Accounts scaled
Coaching
Scaled to $1.47M from $80K
High-ticket · Nurse coaching · in 6 months
A high-ticket nurse coaching program stuck at $80K. We tested multiple funnels, built 5 persona ad sets, and rebuilt the upper funnel so closers only got hot, qualified leads. Call-to-close hit 30%.
$1.47M
Closed-won revenue
30%
Call-to-close rate
$4,184
Average order value
Fitness coaching
Leads under $6 on Meta
Coaching · Veteran fitness · live campaigns
A veteran fitness coaching brand with a messy CRM and a funnel built for everyone. We cleaned the data and attribution, rewrote the offer for veterans fighting low testosterone, and built Meta and local ads that hold leads under $6.
$4.53
Lowest cost / lead
656
Leads, one campaign
20%
Local ad conversion
Ski apparel
Scaled to $250K at 4X ROAS
D2C · Ski apparel & home goods · in 100 days
A USA ski brand stuck at 1.79X ROAS. We rebuilt the Meta and Google accounts, fixed the funnel, and scaled spend without losing efficiency.
$250K
Revenue
4X
Blended ROAS
$35
Blended CAC
Sports games
Scaled to $430K at 20X ROAS
D2C · Sports simulation · in 3 months
A 60-year-old brand leaving money on the table. We reset the P&L, reworked Meta, and reported against real profit instead of vanity metrics.
$430K
Revenue
20X
ROAS
$25
New customer CAC
Dog training & daycare
1,240 conversions at $11 each
Local · Dog training & daycare · in 10 months
A local facility invisible to owners searching nearby, with brand terms eating 80% of the budget. We fixed tracking first, launched Performance Max across Search and Maps, then layered Meta. Two engines that now feed each other.
1,240
Google conversions
$11
Cost per conversion
$0.69
Avg cost per click
Dog products
Scaled to $180K at 3X ROAS
D2C · Dog training · in 3 months
Stuck at 1.5X ROAS with Google left untouched. We aligned messaging, rebuilt the campaign structure, and scaled profitably.
$180K
Revenue
3X
ROAS
$26
Blended CAC
Construction tech
$1M closed from a $1.5M pipeline
B2B · Construction tech consulting · in 11 months
No lead nurturing, no clear sales process. We built full-funnel paid ABM, aligned sales and marketing, and turned $50K of spend into seven figures.
$1M
Closed revenue
72
SQLs created
$50K
Ad spend
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